Returning to Basics and Growth Strategy under the “MEITO CHALLENGE” Medium-Term Management Plan

A theme of 2207’s medium-term management plan, “MEITO CHALLENGE 2026,” which sets out “Challenge & Change” and a “return to basics,” and seeks growth by enhancing brand value, reforming the organizational culture and improving stakeholder satisfaction. It also includes the transition to the subsequent “MEITO CHALLENGE 2029” and the presentation of financial policies.