On 22 October, Kobayashi Pharmaceutical launched the new Earl Grey variant of its stick-style air freshener, Sawaday Kaoru Stick, nationwide. The company combines the depth of tea leaves with the aroma of bergamot and says the scent lasts approximately 1–2 months.
On 22 October, Kobayashi Pharmaceutical launched Earl Grey nationwide as a new variant in the "Sawaday Kaoru Stick" series. Against the backdrop of the popularity of tea-time culture and rising search demand for Earl Grey, the company is offering a scent inspired by black tea.
The scent combines a base of sweet black tea with the refreshing aroma of bergamot, along with rose, jasmine and geranium as floral elements built around lemon notes.
The scent is said to last approximately 1–2 months, and its intensity can be adjusted by changing the number of sticks. Both the main unit and refill contain 70 mL, and the products are sold at open prices.