DearOne has launched a pre-campaign analysis package combining ARUTANA and SCI. The package improves targeting precision before ad delivery and visualizes purchasing potential by chain.
DearOne, an NTT DOCOMO subsidiary focused on new businesses, has launched a "pre-campaign analysis package" using INTAGE's national consumer panel, SCI. The package analyzes purchasing behavior before ads are delivered to refine target selection.
The package links ARUTANA, which uses a network of official retail apps with more than 50 million MAUs, to SCI data to identify chains and segments likely to generate purchasing responses before ads are delivered.
The 3 pre-campaign reports provided from different perspectives include portfolio analysis of chains covered by ARUTANA, analysis of the potential of purchasing targets and acquisition potential analysis. This improves the precision of selecting delivery destinations and targets.
ARUTANA is a network that enables cross-platform advertising across official retail apps. Participating companies have more than 50 million MAUs in total, expanding opportunities to monetize advertising. SCI accumulates purchasing data from 70,000 men and women aged 15-79.
DearOne says it will continue working to build one of Japan's largest retail media networks through ARUTANA.