As part of the campaign commemorating NAVYNAVY's 1st anniversary, a BIG tote bag novelty gift will be distributed and 3 series of promotional videos created using the AI solution FIGUR will be released. The videos emphasize a landscape format and are scheduled to appear on NAVYNAVY's official social media channels.
NAVYNAVY will run the NAVYNAVY 1st ANNIVERSARY GIFT campaign to commemorate the brand's 1st anniversary. Customers who spend ¥20,000 or more, including tax, will receive an original BIG tote bag. The novelty gift is limited in quantity and customers must meet the requirements at participating stores.
The campaign includes the production of 3 series of promotional videos using FIGUR, an AI solution from 株式会社メタクロシス. The videos use AI and visual expression to highlight the bag's landscape format and large capacity, aiming for a new form of creative expression unlike conventional fashion promotion.
The videos will be released primarily on NAVYNAVY's official Instagram and include visual treatments such as making a giant bag appear at Shibuya Scramble Crossing. FIGUR was involved in development as the project explores new creative expression combining AI and fashion.
This is an initiative by the NAVYNAVY brand operated by TSIホールディングス, scheduled to begin on 18 September 2026. Eligible locations include multiple stores centered on NATURAL BEAUTY BASIC, with the campaign offered exclusively at NAVYNAVY physical stores and the novelty gift distributed for a limited time.
株式会社メタクロシス operates a business generating images and videos using generative AI and 3D technology. FIGUR is introduced as a solution that generates product photos and videos in the cloud.