ADWAYS has been certified as an official POIZON partner and has established a framework to provide Japanese companies with integrated support for selling their products in China, from listing and operations through social media initiatives.
The ADWAYS Group announced that it had been certified as an official partner of POIZON, a China-based fashion e-commerce platform. It will provide Japanese companies with comprehensive support covering the application and review process for product listings, operational support, product selection, pricing, promotions using local social media, and sales data analysis.
POIZON is a platform focused primarily on shoes, apparel, bags and accessories. In China, it operates under the name Dewu (得物), and publicly available data shows that it has 500 million cumulative users, a 40% monthly repeat rate and a user base that is approximately half Generation Z. Its transaction model, centered on quality inspections and authentication, is also emphasized. Products listed from Japan are inspected and authenticated at a warehouse in Japan before being delivered to overseas users.
Official partner certification enables specific forms of cooperation, including recommendations for store-opening applications, data provision and preferential measures, a direct liaison channel with POIZON, and use of promotional resources. In addition to acting as a listing agent, the ADWAYS Group will provide a range of support covering product selection and pricing, awareness-building through collaboration with Chinese social media platforms such as Red and Douyin, data analysis and improvement, and further expansion and scaling, with a view to supporting companies from market testing through sales growth.
Going forward, the group plans to strengthen cooperation with other platforms, including JD.com and Tmall Global, and continue supporting Japanese companies entering the Chinese market. It has provided [email protected] as a contact for cross-border e-commerce support. The group also aims to respond to market needs, develop talent with a view to global expansion, and grow its business.