Dyson unveiled CameraJet, its first new product in the oral care sector, in Paris. The company introduced technologies including a camera built into the toothbrush and the ability to floss while brushing.
At a press event in Paris, Dyson unveiled CameraJet, a new product in the oral care sector. The North American price is $699, and an official announcement in Japan is scheduled for 2 September, with a domestic launch expected. The direct-sales price in Japan was later reported as ¥79,800, including tax.
CameraJet was presented as a toothbrush featuring unprecedented technology. In addition to a camera built into the brush head, it has a jet function and can detect gaps between the teeth, allowing users to floss while brushing. According to Dyson representatives, six unique features were identified based on the explanations provided at the event.
According to on-site reporting, approximately 600 people attended the event. In addition to overseas journalists, many influencers were invited. The event included filming booths for influencers, reflecting an emphasis on communication designed for video-first social media platforms.
During a hands-on demonstration at the venue, attendees were able to use the device briefly. Despite its high price, its technological innovation attracted attention. Information on the official announcement in Japan, as well as the domestic launch date and price, was also provided.