Kondo Hiroyuki (近藤広幸), the current president of Mash Style Lab, will become chairman, and Executive Vice President Kusukami Asami (楠神あさみ) will be promoted to president effective 1 January 2027. The new structure aims to enable the company to focus more closely on management across the group.
Mash Style Lab, a subsidiary of Mash Holdings, announced that its founder and current president, Kondo Hiroyuki (近藤広幸), will become chairman, while Executive Vice President Kusukami Asami (楠神あさみ) will be promoted to president. This will be the first presidential promotion since the company was founded in 1998.
The objectives of the new structure include building an organization that can focus more closely on the management of both the group as a whole and each operating company, and accelerating the group’s further growth. Kondo Hiroyuki (近藤広幸) indicated a policy of promoting the expansion of overseas operations and human resources development, while Kusukami Asami (楠神あさみ) will take on the role of leading the group’s core operating company.
After joining the company in 2005, Kusukami Asami (楠神あさみ) became involved in launching SNIDEL and drove product planning. She subsequently served as the group’s head of design, became executive vice president in 2023, and additionally served as chief design officer from 2026. With this promotion, her responsibilities will be strengthened as a core figure supporting frontline manufacturing and services.