Market research firm Market Research Center has released a report on Japan's health and wellness tourism market, including its size and trends from 2026 to 2035. The market was valued at US$1.42 billion as of 2025 and is expected to expand to US$5.08 billion by 2035.
Japan's market is expected to achieve strong growth in the global health and wellness tourism sector, with its market size projected to reach approximately US$5.08 billion by 2035. The market was worth approximately US$1.42 billion as of 2025, with a CAGR of 13.6%.
Domestic travel accounts for the largest share, and the integration of wellness experiences into visits to hot spring destinations and resorts is expected to gain momentum. Meanwhile, high-value programs for international visitors and long-stay products also offer room for growth.
In digital health, the report highlights the potential for integrating health management using PHRs (Personal Health Records), and points to opportunities for differentiation by leveraging Japan-specific resources such as Kampo and Onsen.
Hotel the Mitsui Hakone is reported to be planned for 2025, with a 126-room property featuring hot springs and a holistic spa. Anantara Karuizawa Retreat in Karuizawa, Nagano is also scheduled to open by 2030, illustrating the development of long-stay resorts that combine international brands with Japanese culture.