[Actual sales data] The new RAV4 remains highly popular. This article presents real-world data on its ADAS equipment, characteristics as a high-performance vehicle, HEV/PHEV selection patterns, pricing and more.
According to actual sales data, the option mix for the RAV4 is 50% for ADAS, 35% for a panoramic moonroof and 15% for 20-inch tires. ADAS is a package option that includes functions such as emergency steering assistance and lane-change assist, and is selected by 40% of HEV buyers and 80% of PHEV buyers.
The gender and age distribution of buyers has not been disclosed, but given the RAV4’s market positioning, men are presumed to make up the majority. The age range is said to be broad, from people in their 20s through those aged 60 and over. While the factors buyers prioritize have not been disclosed, the RAV4’s SUV styling, good visibility, ease of operation, spacious rear seats and luggage area, and balance of driving performance and fuel economy are considered points in its favor.
The RAV4’s key HEV (Z-series) specifications are listed as a length of 4600 mm, width of 1855 mm, vehicle weight of 1720 kg, WLTC fuel economy of 22.5 km/L, and a tax-inclusive price of ¥4.9 million. The RAV4 is presented as a midsize SUV that can be considered within budget, although the lack of a scheduled delivery date is cited as a drawback.