Unicharm announced that it will launch “Frecious with 10 Natural Ingredients,” a complete and balanced cat food from the Frecious brand, nationwide on 6 October 2026. The dry kibble combines 10 natural ingredients with 100% freeze-dried chicken, in a formulation designed to deliver both health benefits and taste.
Unicharm will launch “Frecious with 10 Natural Ingredients,” a complete and balanced cat food, under Frecious, its pet food brand newly launched as a master brand. The launch date and market are nationwide, with the product scheduled to launch on 6 October 2026. The company explained that the product was developed against a backdrop of owners increasingly viewing their pets as family members and children, along with growing demand for naturally derived ingredients.
The product features kibble blended with 100% freeze-dried chicken and dry kibble combining 10 natural ingredients from meat, fish and vegetables. It uses ingredients free from chemically synthesized compounds and claims a protein content of at least 60%. It also offers health-support features including adjusted omega-6 fatty acids, added vitamin E and a low-magnesium formulation.
Although the main text does not provide specific figures for capacity or price, the brand website and related information indicate that the product is available for purchase. The related sites include the brand page and the pet business homepage, while the FAQ describes product lines for adult cats and for weight management after spaying or neutering.
The developer’s comments emphasize the intention behind creating a dry food that delivers taste without requiring additional preparation, as well as the harmony between 100% freeze-dried chicken and the 10 ingredients. The release of a corporate video and the “Love Your Possibilities” brand message are also presented as part of the company’s initiatives.