As the number of foreign visitors travelling to the valleys of Nagano Prefecture increases, Sanyo Shokai is collaborating with CARUSO, Italy’s prestigious brand, to announce a co-branded trench coat. The collaboration is attracting attention as an initiative to promote the value of Japan.
A television talk show reportedly introduced the phenomenon of inbound tourists flocking to valleys in Nagano Prefecture that are not even well known to Japanese people themselves, and reported that examples of foreign visitors discovering the value of Japan are spreading into the world of fashion.
Major apparel company Sanyo Shokai is reportedly moving forward with plans to collaborate with CARUSO, Italy’s prestigious men’s tailored clothing brand, and release a co-branded trench coat.