HYOJITO Co.,Ltd. has changed the head of its Seoul Sales Office in South Korea to Kamimoto Yuki (神本 有希), strengthening efforts to raise awareness of and promote use of the tax-free shop search site “TAXFREESHOPS.JP” for visitors to Japan, as well as support for Japanese and South Korean companies entering each other's markets. The change is effective 1 November 2026.
HYOJITO Co.,Ltd. announced that the head of its Seoul Sales Office in South Korea changed to Kamimoto Yuki (神本 有希), effective 1 November 2026. The Seoul Sales Office was established in May 2026 as the company's first overseas office and conducts local sales and marketing activities aimed at expanding use of “TAXFREESHOPS.JP,” a tax-free shop search site for foreign visitors to Japan.
With the change in office manager, the company plans to further strengthen awareness of and promote use of the site in the South Korean market. It will also draw on its advertising and promotional expertise developed in Japan to create new business opportunities supporting South Korean companies entering the Japanese market. At the same time, preparations are under way to roll out the “Go to Market!” GTM service, which aims to create opportunities connecting companies in Japan and South Korea.
The change in office manager is positioned as part of the company's diversity initiatives. The company's organisational policies are also introduced, including an overview of the Seoul Sales Office, the establishment of the Diversity Promotion Office and the appointment of women to management positions. Going forward, the company aims to grow its business and create new businesses by drawing on diverse backgrounds.