Appier announced the appointment of Sanam Row as Vice President of Global Marketing. The company has designated EMEA and the United States as key regions and is pursuing global expansion, including plans to establish a London office.
Under its AI-native strategy, Appier appointed Sanam Row as Vice President of Global Marketing. Row will lead an organization overseeing EMEA, APAC and the United States, strengthening the company's positioning in the AI-enabled advertising and marketing market.
Row's appointment is seen as coming at a time when Appier is accelerating its international expansion, with efforts to strengthen customer and partner relationships in Europe, the Middle East and the United States. The company also plans to establish a London office, aiming to enhance coordination between regions and raise its profile.
Appier co-founder and CEO Chih-Han Yu praised Row's global experience and strategic insight and expressed expectations for her leadership in the company's next phase of growth. Row herself expressed her intention to further deepen the connection between AI and business.
Sanam Row previously led EMEA marketing at Moloco and served as VP at Aristocrat Digital. She also has experience at Beyond Founding, DXC, Apple and SAP, among others. She currently also advises on go-to-market strategies in the technology sector.