VTuber-exclusive fragrance brand “BINARY BLOOM” has launched, with its first product announced as an original fragrance personally supervised by Kagura Mea (神楽めあ). Reservations opened today.
VTuber fragrance brand “BINARY BLOOM” has been launched, and an original fragrance featuring VTuber Kagura Mea (神楽めあ) has been announced as the first collaboration. Reservations will open at 12:00 Japan time on 30 October 2026 and close at 15:00 on 30 November of the same year.
The fragrance was developed under the supervision of Kagura Mea (神楽めあ) herself, based on the concept “The Scent of Becoming a Woman.” Kagura Mea (神楽めあ) commented that she had brought her favorite scent to life, with descriptions evoking the atmosphere of her clothing and room as references for the fragrance.
The fragrance is an 50 ml eau de toilette priced at ¥8,800 including tax, with ethanol and fragrance as its ingredients. The top notes are citrus and green notes, the heart notes are jasmine and tea, and the base notes are rose and musk.
Reservations will be accepted from 12:00 Japan time on 30 October 2026 until 15:00 on 30 November. Shipments are scheduled to begin sequentially from mid-February 2027.