Yumilink will acquire shares in Koku and enter into a capital and business alliance following a resolution by its board of directors. It will acquire 31,645 Class D shares for ¥99,998,200, giving it an ownership stake of 2.1%. The payment date is scheduled for 15 October 2026. Going forward, the companies aim to promote nationwide adoption of a B2B marketing automation tool.
At a board meeting held on 14 October, Yumilink resolved to enter into an investment agreement with Koku Co., Ltd., including a capital and business alliance. Specifically, it will acquire 31,645 Class D shares issued by Koku for ¥99,998,200, giving it an ownership stake of 2.1%. The payment date is scheduled for 15 October 2026.
Yumilink develops and provides the Cuenote (キューノート) messaging platform for businesses, and plans to develop and provide a B2B marketing automation tool going forward. Koku supports the DX initiatives of small and medium-sized enterprises under the theme of "people and digital" and has strengths in providing hands-on support to SMBs in cooperation with regional financial institutions.
Through the alliance, the companies plan to combine Yumilink's product and technology capabilities with Koku's SMB customer base and pursue a full-scale approach to the SMB market. They aim to rapidly promote the planned marketing automation tool nationwide among SMBs and help address challenges related to sales growth.