In Spacemarket,Inc.’s 2026 Halloween consumer survey, 28.7% planned to increase their budget this year, while 10.4% planned to decrease it. The survey also found that indoor-oriented plans were approximately 2.4 times more common than outdoor-oriented plans.
Spacemarket,Inc. conducted the “Halloween Consumer Survey 2026” among 500 men and women aged 15 to 69 across Japan. The online survey was conducted from 5 to 6 October 2026 to assess how people planned to spend Halloween and changes in their spending.
Among those planning to enjoy Halloween this year, 28.7% said they planned to increase their budget, while 10.4% said they planned to decrease it. The proportion planning to increase their budget was approximately 2.8 times higher than the proportion planning to decrease it. Among people in their 20s, the proportion planning to increase their budget reached 41.9%.
The number of people planning to spend Halloween primarily indoors was approximately 2.4 times the number planning to spend it primarily outdoors. Planned locations this year were home or the local area at 72.6%, while Shibuya accounted for only 7.3%. The most common reason behind the shift toward indoor activities was the desire to enjoy Halloween in a relaxed setting, cited by 52.2%.
Among reasons for choosing a private rental space for Halloween, the top reason was “being able to gather with friends without worrying about others” at 48%. Respondents also showed a preference for activities such as creating memorable moments and taking costume photos. Planned activities included “parties and drinking parties with costumes” at 40%, potlucks and meals prepared by participants at 32%, and costume photography at 32%.