Life Corporation has launched Life Premium Shinshu Azumino High-Protein Yogurt with Protein as a new product. It contains 10.6g of protein per 100kcal and comes in a large 350g size.
Life Corporation has launched a new high-protein yogurt under its Life Premium private label, “Shinshu Azumino High-Protein Yogurt with Protein.” Developed for health- and nutrition-conscious consumers, the product provides a convenient source of protein and uses raw milk from Shinshu to combine a rich taste with a clean finish.
The product contains 10.6g of protein per 100kcal and comes in a large 350g size. It is sold in the yogurt section and offers a rich taste based on the body of Shinshu raw milk together with a clean flavor. The price is ¥378 for 350g (¥408.24 including tax), or ¥358 (¥386.64 including tax) at the September introductory price. Stores excluded from sales are Itabashi, Mizue, Kita-Akahane and all Bio-Ral stores.
The developers emphasized that the product was created to meet demand for high-protein foods, that Shinshu raw milk was used to pursue the desired flavor, and that the large 350g size makes it easy to incorporate into daily meals. Related products, including Shinshu Azumino Smooth 100% Raw Milk Yogurt and honey yogurt, were also introduced, along with pricing and store information.
The company's brand policy was also discussed under its “Life-ness” declaration. Overall, the material combines an explanation of the new product, an introduction to related products and information about the brand policy.