The popular original characters “Yurui Ojisan” and “Minomawari Friends,” which are sold through e-commerce and prize machines, will expand into Don Quijote stores in central Tokyo sequentially from September 2026.
ミライヲツナグ株式会社, a consolidated subsidiary of ミライヲツナグ株式会社, announced that it will roll out 2 types of original-character mascots at Don Quijote stores in central Tokyo sequentially from September 2026. Following their reception on e-commerce sites and in prize machines, sales will be expanded to physical stores.
The Yurui Ojisan mascot comes in 6 types. Stock is scheduled to arrive sequentially from September 2026, and the mascot is approximately H15cm. It will be sold at selected Don Quijote stores and on e-commerce sites including Rakuten and Amazon, and will also be available through the crane-game app Treva.
The Minomawari Friends mascot also comes in 6 types, with stock likewise scheduled to arrive sequentially from September 2026. It is approximately H6–9cm and is planned for sale at selected Don Quijote stores and on e-commerce sites including Rakuten and Amazon, as well as through the crane-game app Treva.
Partners are being invited to collaborate under licensing agreements for both mascots. A broad range of collaborations is being accepted, including promotions for products using the characters, merchandise development and corporate public relations.