Amazon has raised prices in the US on products including the Fire TV series, Kindle and Echo by up to 60%. The Echo Dot has seen a substantial price increase, while other models have also been moved to new prices. There has been no change in Japan as of now.
Today, Amazon raised prices in the US market on products including Fire TV, Kindle and Echo. The Echo Dot rose substantially from its former price of $49.99 to a new price of $79.99, while the Fire TV Stick 4K Max was raised to $84.99 and the Kindle to $149.99.
The products affected also include the Echo Dot Max and the Echo Show series, with the percentage increases varying by product. The table shows a 60% increase for the fifth-generation Echo Dot, 42% for the Fire TV Stick 4K Max and 36% for the Kindle.
A company spokesperson told Fortune that higher costs for memory and storage components were the main reason. No price increases have been announced in markets outside the US, particularly Japan, as of now.