A ceremony was held at FamilyMart Co., Ltd.’s headquarters to present the anniversary registration certificate for “Famichiki Day” (17 October), established by FamilyMart Co., Ltd. The history of Famichiki, which marks its 20th anniversary, was introduced.
The Japan Anniversary Association announced that 17 October would be registered as “Famichiki Day,” and the certificate presentation ceremony was held at FamilyMart’s headquarters in Minato-ku, Tokyo. The ceremony took place as part of the “Famichiki Coming-of-Age Ceremony” new-product presentation, where the anniversary registration certificate was presented to Takakura Kazuma (高倉 一真), general manager of the Fast Foods Department in FamilyMart’s Merchandising Division.
Famichiki is a type of boneless fried chicken, first launched on 17 October 2006. “Famichiki Day” was established to mark its 20th anniversary, and FamilyMart outlined plans to use the anniversary to promote Famichiki’s appeal. After the presentation, a message of thanks was delivered by the host, and a talk session looking back on Famichiki’s history was also held.
At the presentation, FamilyMart General Manager Takakura Kazuma (高倉 一真) introduced Famichiki’s 20-year history, and Secretary-General Tamiya Tomoyasu (田宮 智康) delivered remarks expressing “gratitude for customers’ continued patronage and the provision of new attractions.” After the anniversary registration certificate was presented, actor Yoshida Kotaro (吉田 鋼太郎) offered congratulatory remarks. The event also included the first screening of a commercial, a quiz, a photo session and a tasting event, creating an upbeat atmosphere.
The article conveys that Famichiki has supported people’s daily lives for the past 20 years and that FamilyMart intends to continue offering it with new appeal. It concludes by announcing an opportunity to enjoy the grown-up Famichiki on 17 October, the anniversary date.