According to weekly data released by Kalodata Japan, part of Kalowave Japan, GMV on Japan’s TikTok Shop was ¥2.112 billion in the week of 5 October, down 10.30% from the previous week. The number of new products rose 82.72% to 92,300, indicating increased autumn and winter product launches.
According to the latest data on Japan’s TikTok Shop market, GMV was ¥2.112 billion for the period from 5 to 11 October 2026, down 10.30% from the previous week. By contrast, the number of new products surged 82.72% to 92,300, as product launches accelerated ahead of the autumn and winter seasons. Beauty and personal care retained the largest market share by category.
The number of units sold was 985,300, down 6.24% from the previous week, but the sharp increase in new products has brought fresh momentum to the market. Sales of beauty and personal care products reached approximately ¥400 million, maintaining the category’s leading position.
Overall, reported changes in the metrics included 92,268 new products, 98,166 products sold, 1.517 million videos and 17,798 live rooms. The total number of shops was 143,343, up 1%; the advertising budget was ¥28.34 million, down 12%; and the number of new fans was 2.06 million, up 7%.
Among the best-selling products by category, beauty and personal care facial devices generated GMV of ¥13.98 million, quick-drying towels in home goods generated ¥25.04 million, and broken chocolate was among the widely sold food and beverage products. The differences in product characteristics and customer pathways were particularly pronounced.