The redesign of the way of working that supports UNIQLO is attracting attention. The book explains how RFID has enabled cashierless checkout, freeing up time for work people genuinely need to do, while also highlighting the efficiency of the SPA model and the importance of persistence.
The book distills the factors behind UNIQLO’s growth into three key points: the efficiency of the SPA model, which integrates planning, manufacturing and sales; maintaining high quality through Japanese technology while making use of overseas production; and the rollout of LifeWear focused on functionality.
UNIQLO stores have used RFID tags since 2017, enabling cashierless checkout by simply placing products in a dedicated box. This has shortened checkout waiting times and allowed store staff to devote more time to work only people can do, such as customer service, refining the product assortment and arranging displays to suit local characteristics.
In terms of leadership, the emphasis is on thoroughly applying the basics of daily work rather than relying on exceptional abilities to achieve results. The approach of Yanai Tadashi (柳井 正), to “think for yourself and act for yourself,” is also expected of employees. There is no manual for new challenges, and the management philosophy emphasizes repeatedly experimenting and making corrections.
This article offers an introductory look at the factors behind the strengthening of UNIQLO’s brand through the spread of LifeWear and its global expansion, while organizing and explaining the key points of the book The DNA of UNIQLO.