ATSUGI's global strategic luxury brand AZGI has begun a limited-time rollout at the Tabio Omotesando Hills store. The rollout will run from 18 September 2026 through the end of January 2027 in the PR space on B2F of the Omotesando Hills main building.
AZGI debuted as ATSUGI's global strategic luxury brand for autumn/winter 2025 and will be introduced as its first offering in the new PR space at the Tabio Omotesando Hills store, timed to coincide with the store's reopening. The brand aims to expand in Japan and overseas, highlighting its choice of materials and craftsmanship.
The rollout will run from 18 September 2026 through the end of January 2027. The location is the Tabio Omotesando Hills store, opening hours are 11:00–20:00, and products include stockings, tights and socks. Multiple items are scheduled to be introduced in stages, with stockings expected in mid-October and tights and knee-high socks from mid-November onwards. Online sales have also been announced.
An opening ceremony for stakeholders was held, attended by President and Representative Director Nikkō Shinji (日光 信二). The event included remarks on promoting the appeal of AZGI and advancing Japan's legwear industry.
AZGI offers a lineup of more than 24 styles using natural and other low-environmental-impact materials. The range includes the Luxury, Essential and Collection lines, as well as men's underwear. Prices range from the upper ¥10,000s to ¥26,400. Multiple AZGI items are scheduled to be introduced at the Tabio Omotesando Hills store in stages.