A rebroadcast of the webinar held on 19 October. It explores food trends from both quantitative and qualitative perspectives and examines signs of the next hit based on changes in consumers’ latent needs and desires.
The first half explained the overall market landscape and the characteristics of consumer segments, focusing on quantitative research provided by Cross Marketing and an overview of PNCL, which classifies consumers by values and latent needs. The second half introduced trend analysis using Decom’s proprietary insight analysis engine, DecomAI, together with qualitative analysis from an n=1 perspective, and presented 4 trends: a focus on self-branding, mental wellness, self-management, and efficiency and time performance.
By combining these insights, the seminar presented methods for reducing reliance on intuition and experience in product development, articulating the reasons products sell, and promoting repeatable decision-making. The content aimed to consistently capture the current and future state of the market based on the research and analytical expertise of Cross Marketing and Decom, and to apply those insights to product development and marketing.
The event was intended for marketing and product development personnel at food and beverage manufacturers and introduced practical perspectives and ways of thinking useful when planning online initiatives. The seminar was held from 14:00 to 15:30 on 19 October 2026 and was free to attend with advance registration. Cross Marketing and Decom jointly designed and operated the event, which emphasized ways to use AI-powered insight analysis.