Nestlé Japan announced the results of the “Ultimate Concentrated-Coffee Mixer Showdown 2026.” けーさんとたろー won, while the concentrated-coffee market grew 27% in January–June 2026.
At an awards ceremony held on 15 September, Nestlé Japan announced けーさんとたろー as the winners of the “Ultimate Concentrated-Coffee Mixer Showdown 2026.” いだちゃんねる placed 2nd and けんき placed 3rd. The company also disclosed details of the participant pairings and awards.
The concentrated-coffee market grew sharply, increasing 27% by value in January–June 2026. Nestlé Japan’s initiative is said to have contributed to market expansion. It was praised for reaching new customer segments, mainly through e-commerce, and generating repeat purchases.
The event began on 15 May, when 15 popular influencer groups in total were appointed as “concentrated-coffee mixers” and shared original recipes on social media. Rankings were determined by votes from the general public.
In terms of sales, e-commerce performed well, with Amazon sales reportedly growing particularly strongly. The company outlined a policy of continuing the initiative and expanding the concentrated-coffee market. For next year’s event, reaching additional age groups is expected to be considered.