オリナス has formed a strategic partnership with leading European agency group 1SP Agency to establish a structure for mutually supporting Japanese companies expanding into Europe and European companies entering the Japanese market.
オリナス株式会社 has entered into a strategic partnership with 1SP Agency Holding GmbH, a leading European agency group. Under the partnership, オリナス will serve as the point of contact for Japanese companies expanding into European markets, enabling them to implement initiatives tailored to local market characteristics, while European companies will receive consistent support for expansion into the Japanese market through the collaboration between 1SP Agency and オリナス.
The partnership covers 3 areas: support for Japanese companies expanding into Europe, support for overseas companies entering the Japanese market, and the mutual use of knowledge and execution capabilities. Clients of オリナス will receive initiatives delivered through local networks, while 1SP Agency's clients will be able to entrust their public relations, creator marketing and social media operations in Japan to the 2 companies on an integrated basis.
The 2 companies will share knowledge of market trends, platform characteristics and creator trends, combining local applicability with consistent planning and execution in cross-border engagements. オリナス has been certified as 1SP Agency's Platinum Preferred Partner in the Japanese market.
The partnership reflects the importance of planning and execution based on local context when expanding globally. Through their collaboration, the 2 companies will establish a support structure that draws on their track record with multiple shared clients.