IRGULM CEO Iwata Susumu (岩田 進) spoke at the September M&A monthly meeting. After 12 years as a listed company, IRGULM raised its market share to approximately 90% through the acquisition of a competitor, and the behind-the-scenes story of completing a tender offer for a listed company under its own initiative was discussed.
At the September M&A monthly meeting, IRGULM Representative Director and CEO Iwata Susumu (岩田 進) spoke about the company's M&A strategy and practical experience. The meeting covered the background to completing a tender offer under the company's own initiative and the style in which the president personally leads negotiations.
Established in 2001, IRGULM was described as a company whose advertising effectiveness measurement platform, Ad EBiS, has achieved the No. 1 position in Japan in both implementation track record and sales share. Iwata Susumu (岩田 進) provided details on how the company reached approximately 90% market share through the acquisition of competitors and on the process of completing the tender offer.
The seminar was held as a fully closed event organized by the M&A Study Club, where participants shared the method of the president personally generating deals through direct outreach and the company's distinctive approach to conducting M&A negotiations. At the November monthly meeting, Tanaka (田中), CEO of WingArc1st, is scheduled to serve as the instructor.
IRGULM has continued to grow since transferring its listing to the TSE Standard Market, and its policy of pursuing M&A as a growth strategy was presented. The above content was introduced as an overview of a seminar held by the M&A Study Club, operated by IR Robotics.