The Japan-exclusive Bambi Palette and Translucent Blurring Setting Powder will launch, offering an autumn makeup look with a 12-shade palette in low-saturation tones and 4 new shades including green-based colors.
ヤッセンビューティージャパン will simultaneously launch 2 items as Japan-exclusive shades from PERFECT DIARY.
The Bambi Palette features 12 shades centered on low-saturation apricot tones, with a multi-use design that allows the colors to be used not only as eyeshadow but also as blush and highlighter. A transparent sheet inside the palette lists the intended use of each shade, promoting the palette as a way to create a full makeup look with a single product.
The Japan-exclusive shades of the popular bare-skin powder come in 4 colors—green, pink, white and pearl—designed to correct redness and yellowish dullness for a clear, translucent finish. A loose powder will also be launched, with a formula designed to softly blur the appearance of pores and uneven texture.
Since the brand was established in 2017, it has increased its investment in research and development, spending approximately ¥14.5 billion over the 5 years from 2021 to 2025 and indicating a policy of allocating 5% of operating revenue to R&D for the next 5 years. In Japan, it is expanding its network of more than 500 variety stores and directly operated stores.