Zoff announced that a new commercial featuring global brand ambassador Meguro Ren (目黒蓮) will begin airing nationwide on 9 October. The commercial promotes the habit of protecting the eyes from ultraviolet light and sets a target of having 1 in 2 people in Japan wear sunglasses by 2030.
Zoff announced that its new TV commercial, “UV vs. Zoff,” featuring global brand ambassador Meguro Ren (目黒蓮), will begin airing nationwide on Friday, 9 October 2026, with broadcasts rolling out across the country. Ahead of Eye Care Day, the commercial aims to promote the habit of protecting the eyes.
The commercial highlights how photochromic lenses change color according to the amount of ultraviolet light, reducing glare outdoors like sunglasses while functioning as clear glasses indoors. It promotes making eye protection a common practice for the future.
As part of the message, Zoff declares its target of having 1 in 2 people in Japan wear sunglasses by 2030, and introduces initiatives that combine eye care with eye fashion.