Against the backdrop of the growing popularity of the New NISA, President Egoshi Makoto (江越 誠) of 岡三にいがた証券 outlined plans to strengthen support for individuals building their assets. The article introduces efforts to expand the company’s solutions business, including inheritance and business succession services, drawing on its history as a Nagaoka-based firm and its commitment to serving the local community.
Based in Nagaoka, 岡三にいがた証券 traces its origins to Marufuku Securities, founded in 1898, and changed its corporate name in 2014 to incorporate the name of Okasan Securities Group. Its management policy of valuing the local community is reflected in its decision to retain “Niigata” in its name, while support for local companies and trusted relationships with customers have become its strengths. Although the spread of online trading has changed the business model of regional brokerages in recent years, the company has continued to attract customer support as a firm regarded as strong in Japanese equities.
The introduction of the New NISA has provided a tailwind for regional brokerages. Since its launch in 2024, the number of NISA accounts has exceeded 26 million, reaching a level at which approximately 1 in 4 people aged 18 or older has opened an account. President Egoshi Makoto (江越 誠) continues to hold seminars to encourage customers to make active use of the new system and is strengthening initiatives to support asset building.
The company places importance on its solutions business and supports asset building by helping individuals address inheritance and gifting issues and companies address business succession. As part of its contribution to the Niigata community, it has sold 5 regional support funds and donated part of the proceeds to initiatives within the prefecture.