Information from Xiaomi Japan's official campaign suggests that the Japan launch of the Xiaomi 18 Pro Max is approaching and points to 17 November as the announcement date.
The campaign launched by Xiaomi Japan's official X account seeks nicknames for the rear display and includes the statement, "Win 'that' new smartphone launching in Japan," suggesting the release of a new product in Japan. This is being interpreted as increasing the likelihood that the device will be officially launched for the Japanese market.
Information from overseas certification bodies has fueled speculation about a dedicated model number for the Japanese market and a customized model supporting FeliCa (Osaifu-Keitai). In conjunction with the latest developments, the device is considered likely to be positioned in Japan as a flagship smartphone equipped with FeliCa.
Because the official campaign closes on 16 November, the formal announcement for the Japanese market is considered likely to take place the following day, 17 November. As the device features a rear display, Leica cameras and a high-capacity battery, attention is focused on developments surrounding the announcement.