moado, the lifestyle brand of NIPPON SEIKI CO.,LTD., will hold a limited-time pop-up at NASPA New Otani. Running from 26 October to 1 November 2026, the event will feature the advance sale of new handkerchiefs, along with embroidered bags, Tirol Ribbons and Halloween ornaments among other autumn and winter items.
Lifestyle brand moado announced that it will hold a limited-time pop-up at NASPA New Otani (Yuzawa, Minamiuonuma District, Niigata Prefecture) for 7 days from 26 October 2026 (Monday) to 1 November 2026 (Sunday). The venue will feature items reflecting the seasonal character of Echigo-Yuzawa.
The new chenille-weave handkerchiefs come in 2 designs, Animals Playing in the Forest and Mittens Waiting for Winter, and will be available for advance sale at the venue. Each design comes in 2 colors and is priced at ¥3,300 including tax. Visitors can check the texture and colors of the products in person at the venue.
The new embroidered bag is an eco-bag featuring colorful embroidery inspired by animals in the forest, sharing the same design concept as the chenille-weave handkerchiefs. The embroidered eco-bag is priced at ¥5,280 including tax.
The new Tirol Ribbon series uses original moado ribbons woven at a workshop in Fukui Prefecture and features designs inspired by squirrels and a forest of harvest. The series comprises 3 items: a shoulder ribbon, ribbon charm and mini tote for outings, priced at ¥6,600, ¥2,970 and ¥11,500, respectively, including tax.
The Halloween ornaments incorporate the handiwork of Indian artisans and feature pumpkins, ghosts and black cats in a refined style for adults. They are priced at ¥1,870 for the pumpkin, ¥1,540 for the ghost and ¥1,540 for the black cat.