Bic Camera is advancing its “Hundred Plan” to create 100 specialty stores and will transfer authority over retail-floor development to frontline staff. With its Ikebukuro model store as the centerpiece, the company currently expects strong results but is exploring a medium- to long-term growth strategy.
Bic Camera is advancing its “Hundred Plan,” a reform under which sales staff take the lead in developing retail floors, and has changed product-ordering authority from headquarters to frontline sales staff. The initiative highlights Ikebukuro, Tokyo, where Yodobashi Camera has expanded, as a successful model and emphasizes frontline-led development.
The article specifically introduces efforts to change the atmosphere of the retail floor, including displays of photo-printed canvases, calendars and T-shirts arranged along the walls.
Supported by special demand for air conditioners, the company expects record-high profits for the second consecutive fiscal year. At the same time, it continues to explore a new growth strategy in anticipation of medium- to long-term challenges, including intensifying competition.