Apple's special event, “Surprise and shine,” will be held on 9 September. Tim Cook (ティム・クック) is not expected to appear, while John Ternus (ジョン・ターナス), who became CEO on 1 September, is expected to host the event for the first time. The debut of a foldable iPhone is expected to be the main attraction, with announcements covering a lineup that may include the iPhone Ultra drawing particular attention.
At Apple's “Surprise and shine” special event scheduled for 9 September, the company is expected to announce a new iPhone lineup including its first foldable device, making 2026 a year of major change in the history of the iPhone. The event is likely to be hosted by new CEO John Ternus (ジョン・ターナス), and some reports suggest that Tim Cook (ティム・クック) will not appear.
The foldable iPhone may be referred to as the “iPhone Ultra” in documents. Reports describe a design with an OLED display measuring approximately 5.5 inches when closed and approximately 7.8 inches when open. A design that minimizes the visibility of the crease is considered likely, while the use of liquid metal in the hinge is expected to improve durability. The device is rumored to measure approximately 4.5 mm thick when open and approximately 9 mm when closed. Rather than Face ID, it is expected to use Touch ID integrated into the power button, with a dual-camera setup on the rear. There are also reports that a variable-aperture lens may be limited to the Pro Max model.
Internally, the device is expected to use the 2 nm-generation A20 Pro chip, delivering approximately 18% faster processing and up to 30% greater power efficiency. Memory is expected to be 12 GB, while total battery capacity is expected to be approximately 5,400–5,800 mAh. The device may also use Apple's in-house C2 communications modem. The reported color options are silver/white and dark indigo, and MagSafe may support charging. Rumors put the price at a minimum of $2,000, with higher-capacity models exceeding $2,500. In Japan, the retail price is expected to be higher because of exchange-rate and tariff effects.
Other products that may be announced include the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. Apple is also expected to announce release dates for iOS 27 and other operating systems. The preorder date may shift from the usual Friday, with reports suggesting that it could fall on Saturday, 12 September, this year.
The standard iPhone 18 is not expected to appear this September. Instead, it is reportedly planned for release in spring 2027 alongside the iPhone 18e and iPhone Air 2. Some reports therefore suggest that this year's announcements will be limited to 3 models: the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone. The article organizes information on the operating system release date, preorder date and timing of the new product launches to provide an overview of the event.