Lifehacker Japan announced a rebranding under new editor-in-chief Maruyama Misa (丸山美沙). Its new mission is to be "possibility-driven," with a focus on expanding the choices available to readers in their lives.
Lifehacker Japan carried out a rebranding alongside the appointment of its new editor-in-chief, Maruyama Misa (丸山美沙), and released a new media kit for the October–December 2026 period reflecting its new concept. Based on information from PR TIMES, the announcement described the rebuilding of Lifehacker Japan as a media brand within its corporate group.
The company established a new mission of shifting from being "solution-driven" to "possibility-driven." Its policy is to improve the quality of readers' choices and expand the possibilities of their lives, using small practical ideas as the starting point. The company positioned life hacks as "positive practical ideas" and expressed its intention to evolve into a media brand that accompanies its readers.
Editor-in-chief Maruyama Misa (丸山美沙) commented that repeatedly overcoming immediate inconveniences and concerns through positive practical ideas can lead to a sense of self-efficacy, emphasizing an approach of taking hold of life's steering wheel together with readers.
The first feature series of the new Lifehacker Japan is scheduled to begin in late October. Centered on small practical ideas for "updating what suits you," it is expected to offer perspectives and choices for considering the next step. Sponsored content will also be updated to align with the brand concept.