INTAGE HOLDINGS will launch a new service on the 4th that uses actual purchase data and AI to recreate consumer profiles. Users can interact with the AI-recreated consumers to analyse purchase motivations and other factors.
Leading market research company INTAGE HOLDINGS will launch a service that uses AI to recreate consumer profiles based on actual purchase data. The service will enable users to analyse purchase motivations and values using fictional consumer profiles created by AI, called “AI personas.”
The company regularly compiles purchase histories from approximately 70,000 people nationwide and combines information such as age, gender and values to create AI personas. It builds more detailed consumer profiles based on data such as the products and brands purchased and purchase frequency.