ブランドコミュニケーションズ and リサイクルリンク have entered into a business partnership, launching a process through which bags and household goods carefully used in Japan will find new owners at local stores in Thailand and Cambodia.
ブランドコミュニケーションズ will supply items purchased at buying events to リサイクルリンク, which operates reuse stores in Thailand and Cambodia, formally launching a process through which the items reach new owners at local stores. Bags and household goods that are difficult to sell in Japan will also be reused through overseas sales channels.
Under the partnership, bags, tableware and other household goods handed over at buying events will be shipped to Thailand and Cambodia after their condition and local demand have been assessed, and sold at local stores. This will allow items declined by other stores to also become eligible for purchase and be reused in everyday life overseas.
The eligible items include unbranded bags, household goods, cookware, furniture and home appliances, and will be distributed through appropriate sales channels in Japan and overseas according to their condition, category and demand.
The initiative is positioned as an effort to connect resources lying idle in Japan with overseas markets by expanding overseas sales channels through collaboration between ブランドコミニュケーションズ' buying-event business and リサイクルリンク's trading and reuse business.