Apple is reportedly seeking a comeback through a strategy centered on on-device AI, with plans to compete through an ecosystem connecting devices with China’s Xiaomi. This article focuses on that direction and the competitive environment.
Apple has announced a policy to strengthen on-device AI. By focusing on AI processing on the device, the company reportedly aims to enhance its competitiveness by differentiating the user experience and strengthening data privacy.
With competition in the Chinese market in mind, Apple is reportedly seeking to build an ecosystem connecting devices with Xiaomi. The company is seen as targeting expansion in the local market by strengthening connectivity between devices.
This move is positioned in the context of digital competition between the United States and China as a shift in product strategy centered on AI. It is regarded as a new phase in ecosystem competition aimed at gaining market share.