JETRO exhibited for the third consecutive year at the 29th China International Fishery Expo, held in Qingdao, China, from 28 to 30 October 2026. Through the Japan booth, it created business meeting opportunities for Japanese companies.
The event was held in Qingdao, Shandong Province, China, as an expo bringing together fisheries-related companies from around the world. Six Japanese food-related companies exhibited in the Japan booth, showcasing seasonings, food-processing ingredients, nori, dried bonito flakes, wasabi and other products.
The exhibition was the largest ever, with an exhibition area of 117,600 square metres and overseas exhibitors accounting for more than 40%. According to the organiser, 1,617 companies exhibited, and approximately 22,000 people attended on the first day.
In addition to supporting business meetings at the Japan booth, the online business meeting platform “Japan Street,” which is aimed at overseas buyers seeking to source Japanese products, was introduced, helping open up new business relationships.
JETRO indicated that it would continue supporting Japanese companies in developing sales channels by making use of exhibitions and Japan Street.