Amazon announced the new Fire TV Stick 4K (3rd generation), which will go on sale in Japan on 30 September. It will cost ¥11,980 including tax, with a special price of ¥5,980 during the Prime Appreciation Festival. Amazon also announced a newly designed, easier-to-use Fire TV remote and the Fire TV Remote Plus.
Amazon announced the Fire TV Stick 4K (3rd generation) and set 30 September 2026 as its release date in Japan. The price will be ¥11,980 including tax, with a special price of ¥5,980 for Prime members during the Prime Appreciation Festival.
The new product is a standard model combining 4K picture quality with a slim design. It can be powered through a TV’s USB port and includes specifications such as HDMI 2.1 and Wi-Fi 6. The remote has been redesigned, with a surface shape and button layout focused on ease of use. The included Fire TV remote will also feature the new design.
Amazon also announced the Fire TV Remote and Fire TV Remote Plus, along with their separate retail availability, reservation start dates and shipping start dates. The Remote Plus features backlit buttons and a “Find My Remote” function, highlighting flexible convenience when used with compatible devices.