Pretia Japan surveyed generative-AI responses about serums and announced that Curel ranked first among the brands covered for both mention rate and official-site citation rate. The survey was conducted on 21 October and analysed 4400 questions, consisting of 80 questions asked 11 times each across 10 brands and 5 generative-AI tools.
The survey was conducted on 21 October and covered 10 brands: SHISEIDO, Curel, IPSA, Melano CC, ORBIS, FANCL, ETVOS, POLA, DECORTÉ and KANEBO. ChatGPT, Gemini, Copilot, Google AI Mode and Google AI Overview were used as the 5 generative-AI tools. For each brand, 80 questions were asked 11 times, for a total of 4400 questions, and 4313 valid responses were analysed.
The analysis reportedly found that Curel ranked first for both mention rate and official-site citation rate. The results were reported by Weekly Shogyo, with attention focused on response patterns by brand and the frequency of official-site citations.
The brands covered included several brands from the Shiseido group, rather than Chanel, and compared trends in generative-AI responses to information about serums.
The survey was reportedly conducted to verify the accuracy of responses and the reliability of sources when consumers obtain serum-related information through generative AI.