Air fryers are enjoying a renewed boom for the first time in about 10 years. Products featuring transparent glass that lets users see the contents are attracting attention, with demand strong enough to cause repeated stockouts. Nitori Holdings' entry into the market is a key focus in tracking market trends.
Air fryers, which cook fried foods with high-temperature hot air without using oil, are enjoying a renewed boom for the first time in about 10 years. In particular, products with transparent glass containers create a sense of immediacy and are attracting attention on social media and elsewhere.
There is a view that the market will become more established as a steady stream of new products featuring transparent glass begins to appear from the second half of 2025. Nitori Holdings' reported entry into the market is also attracting attention.
At the fryer sections of major electronics retailers, products made with transparent glass that lets customers see the contents have become a prominent feature. Their popularity is strong enough to cause repeated stockouts, and developments at these sales counters are being closely watched.