Sammy will hold the 2nd Sammy Cup at Boat Race Edogawa. The venue will feature merchandise sales, an appearance by Eilyan, exhibition races and attractions such as changing the background music to Sammy songs, along with a special event co-hosted and supported by Universal Entertainment.
Sammy announced on 7 October 2026 that it will hold the 2nd Sammy Cup over 4 days from 5 to 8 November at Boat Race Edogawa in Edogawa Ward. The first event was held in June 2025, making this the second edition.
The venue will feature various decorations and attractions, including merchandise sales, an appearance by Sammy's premium character Eilyan, exhibition races before the races and a change to Sammy songs for the background music before betting ticket sales close. A collaborative wrap for the free shuttle buses, a new-machine experience area and photo opportunities with Twin Angel mascot characters are also planned.
This event will be a special collaboration co-hosted and supported by Universal Entertainment. On the final day, 8 November, the event will feature the "Sammy VS Universal Entertainment BOAT RACE Edogawa Prediction Battle," with a panel of writers, and a ZEUS mascot character is also scheduled to appear. Universal Entertainment has also announced its participation as a co-host and supporter, including the installation of an experience area called "Touch & Try."
The latest event information and details of additional activities will be released from time to time on Sammy's official social media accounts, Universal Entertainment's official X account and the official Boat Race Edogawa website.