Domestic EV sales totalled 12,225 units in June 2026, surging to 286.7% of the year-earlier level, or approximately three times as high. The factors cited were stable pricing, stronger subsidies, improved driving range and the launch of new models, with particularly strong growth from Toyota’s bZ4X and Nissan’s Leaf.
EV sales among registered passenger cars in Japan reached 12,225 units in June 2026, surging to 286.7% of the year-earlier level, or approximately three times as high. The EV share rose to 4.9% overall, while cumulative sales for January–June reached 51,028 units. The EV figures here cover registered passenger cars compiled by the Japan Automobile Dealers Association and exclude kei EVs such as Nissan’s “Sakura.”
By manufacturer, Toyota sold 3,115 units, Nissan 1,603, Honda 1,061, Subaru 395 and imported vehicles 6,051. By model, Toyota’s “bZ4X” series sold 2,776 units and Nissan’s “Leaf” 1,504, both showing strong growth.
Stable pricing and improved driving range are cited as factors behind the increase in sales. The bZ4X is priced from ¥4.80 million for the G (FWD), while the Z (FWD) costs ¥5.50 million, and its maximum WLTC-mode range on a single charge is 746 km. The new-generation Nissan Leaf is priced at ¥4,738,800 for the B5 X (FWD), with a uniform subsidy of ¥1.29 million across all grades. After the subsidy, the effective burden falls to the mid-¥3 million range.
The increase in EV sales in 2026 is therefore said to reflect the combined effects of improved price competitiveness, large subsidies, longer driving range and stronger products resulting from the launch of new models.