A new Xperia product is scheduled to be announced at 11:00 Japan time on 25 August 2026, and reports indicate that no new teaser has been released apart from the teaser published when the announcement date was made public.
The announcement of a new Xperia product has been confirmed for 11:00 Japan time on 25 August 2026. Reports indicate that no new teaser has been released for this announcement apart from the teaser published when the announcement date was made public.
The announcement will not be livestreamed but presented as a YouTube Premiere, with a pre-recorded announcement video scheduled to be released through the official Xperia YouTube channel. A post published on the day before the announcement contained no new information, and attention is now focused on the official developments expected the following day.
Ahead of the announcement on the same day, a cashback campaign commemorating the launch of the Xperia 1 VIII has been announced. A campaign period has been established during which participants can receive ¥10,000 worth of points or cashback after purchasing the product and applying following registration.
The Xperia 1 VIII (XQ-GE44) and Xperia 10 VII (XQ-FE44), among others, have been presented as part of the SIM-free model lineup. The Xperia 1 VIII specifications are listed as 12GB–16GB of RAM, 256GB–1TB of storage, dual-SIM support and millimeter-wave support, with pricing information also provided.