Hakubaku is holding a collaboration promotion with the specialty onigiri shop “Gochisou Yakimusubi Onimaru” through the 30th. A new menu item made with pearl barley will be sold at Onimaru locations, including the steamed chicken and plum miso pearl barley rice ball priced at ¥248 including tax.
Hakubaku is conducting a collaborative initiative with the onigiri shop “Gochisou Yakimusubi Onimaru” and the Onigiri Association, a general incorporated association. The initiative runs through the 30th and is available at Onimaru locations.
The menu includes a pearl barley rice ball with steamed chicken and plum miso. The product strategy uses pearl barley to capitalize on its texture and ability to absorb broth.
The article proposes the enjoyment of choosing not only the filling but also the rice, including pearl barley, and promotes new rice balls using pearl barley.