An explanation of male menopause was printed on the insert inside the packaging of アツギ’s stockings for women, prompting opinions both for and against the content to spread on social media. アツギ explained that its intention was not to seek consideration only for women and said that it currently had no plans to review the published content.
In late October, an explanatory text titled “What women should also know about male menopausal symptoms,” prepared under a doctor’s supervision, was printed on the packaging of stockings sold by アツギ, prompting opinions for and against the content to spread on social media. The text was delivered with the product in the form of an insert, leading purchasers to debate its appropriateness.
In response to inquiries, アツギ said it “sincerely accepts the various opinions it has received” and explained that the message was intended to deepen understanding of sex hormones and provide an opportunity to consider health in daily life. It also said that “there was no intention to seek consideration only for women.”
Regarding the criticism, the company said it would accept the feedback as valuable input for considering its future corporate activities and communications, and disclosed that it currently had no plans to review or replace the published content. アツギ had previously faced criticism over a promotion and announced a review of its verification system, but said it would apply the lessons from the current response to its future communications.
Following the controversy, the company indicated that it currently had no policy of considering the withdrawal or modification of the problematic text, while saying it would continue to respond carefully regarding the future direction of its communications.