Meta reported its third-quarter 2026 results. More than 25% of users in the US and Japan use Muse for shopping, and the service has also launched in Japan. Advertising business growth and the expansion of Muse's purchasing-assistance capabilities are key focuses.
Meta Platforms reported third-quarter 2026 results, with revenue up 26% year on year to $64.601 billion and advertising revenue up 26% to $63.061 billion.
More than 25% of weekly active users in the US and Canada use Muse for shopping, and the average purchase amount is said to exceed $200. The service also launched in Japan on 23 October following the earnings announcement. It is available on iOS, Android and the web, with basic features offered free of charge and subscription plans also available.
Muse's business-oriented features are being expanded to support advertising analysis and customer service, with stronger integrations with external services such as Shopify and Stripe. Conversational tools supporting ad creation and management are also being introduced, along with new creator collaboration features.
Partnership advertising grew by more than 97% year on year, and the global rollout of Creator Marketing Hub has been completed. Meta is expanding advertising management support integrated with an AI business assistant.
Following Muse's shopping usage results and its launch in Japan, Meta plans to expand the use of AI in ad creation and delivery and product support, while developing ways to monetize transactions and facilitate collaboration between AI agents, businesses and consumers.