博報堂キースリー and エッジ・インターナショナル have launched the “Fanvestor Creation Solution,” which is designed to increase individual shareholders and foster their loyalty. The initiative integrates IR and marketing to promote long-term ownership and stronger loyalty among individual shareholders. It contains no references to malfunctions.
博報堂キースリー and エッジ・インターナショナル announced the launch of the “Fanvestor Creation Solution,” which is designed to increase individual shareholders and strengthen their loyalty. The companies will combine their IR and marketing expertise to plan and operate initiatives aimed at increasing the number of fanvestors.
The background includes the government’s “from savings to investment” policy, the launch of the new NISA, the elimination of fees, and the expansion of stock splits, all of which have lowered the barriers to entry for individual shareholders. The number of individual shareholders in listed companies in fiscal 2025 was reported to be approximately 91.98 million, an increase of 8.39 million from the previous fiscal year.
Under the solution, エッジ・インターナショナル will articulate challenges in IR communications, キースリー will design strategies and tactics based on insights into individual shareholders, and the Hakuhodo Group will handle everything through to the execution of events and content. Key services include planning events for individual shareholders, turning shareholder meetings into experiences, and operating shareholder-only content.
Going forward, the companies plan to expand the target audience beyond individual shareholders to all individual investors, including individual bondholders, and promote the integration of IR and marketing as a means of supporting companies that want to make investment an option.