The “WE Love Baby Project,” operated by Excite Holdings' Woman Excite, has reached its 10th anniversary and launched a lottery campaign offering original merchandise from the project.
The “WE Love Baby Project,” operated by Excite Holdings' Woman Excite, will mark its 10th anniversary on 10 October 2026. To commemorate the anniversary, it launched the “WE Love Baby Project” 10th Anniversary Giveaway Campaign on 9 October 2026. The campaign will award original merchandise to 330 winners selected by lottery. Applications are open from 9 October 2026 at 11:00 to 10 November 2026 at 23:59, and each person may apply once through the application form on the campaign page.
There will be 330 winners in total: 30 for Course A and 300 for Course B. Course A includes an original tumbler and sticker set, while Course B includes an original merchandise set and 3 stickers. Shipment of the prizes will serve as notification to winners, and delivery is scheduled for around mid-December 2026.